Apparel
December 23rd 2024

Apparel
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Amazon Essentials Has a Leading Portion of Revenue in the 'Girls' Socks & Tights' Category
30.8% of the revenue of the top products of the category is now owned by a single brand.
Production Lead: Eric Jackson
Editor: Sam Bernards
Published June, 2022
What is Amazon Essentials doing that others aren't?
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The brand, 'Amazon Essentials', now has a leading share of the revenue of the 'Girls' Socks & Tights' category. With estimated revenue in the last 30 days at $431,282, Amazon Essentials has 31% of the revenue of the category leaders. Left unchecked, this may give 'Amazon Essentials' algorithmic momentum within the category for ASIN B07JM4ML37, 'Amazon Essentials Unisex Kids and Toddlers' Cotton Low Cut Sock, Pack of 14', which has a 4.6 rating and 20,569 reviews.