Leaders Sustain Rearrangement
Accelerated change in the 'Women's Clothing' category leadership gives opportunity.
Production Lead: Eric Jackson
Editor:
Sam Bernards
Published June, 2022
Why is there a unusual deflection in the top products?
A deviation has occured in the leadership of the 'Women's Clothing' category, probably by reason of an sustained out of stock, a product being discontinued by the brand, or amazon revoking marketplace access for a brand's account. This is an opportunity for brands to fill the void and to gain momentum with reduced competition.