As the category leader, 'Amazon Baby Registry' is earning revenue that is 1230% higher than the average revenue of the other leaders in the space, which is significantly more--a signal that this brand has a strong position and good algorithmic performance. It's product rating of 3.6 is 0.8% lower than the category average. And with 5,935 reviews, it has earned 1.1% more reviews than the category average.

A product's review count is one of the most critical components of the E-commerce search algorithm. The recent change from 4,668 to 5,335, a change of 14.3%, is a sign that the category is moving towards higher, more intense competition and seasonal change.