Electronics & Toys
December 23rd 2024

Electronics & Toys
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Tryone is the Gorilla in the 'Tablet Accessories' Category
100.0% of the revenue of the leaders of the category is now owned by a single brand.
Production Lead: Eric Jackson
Editor: Sam Bernards
Published July, 2022
How did Tryone grow to dominate the category?
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There is a gorilla among the competitors of the 'Tablet Accessories' category that has earned 100% of the revenue of the top performers. This is an advancing amount of share and a signal that the amazon algorithms are rewarding Tryone with dominant positions within consumer searches. Tryone also has an enhanced organic search rank on account of the positive algorithmic bias, which implies that its profit is over-indexing compared to the category products. The hero product which is driving this revenue volume is ASIN B01AUQ33LG, 'Gooseneck Tablet Holder Stand for Bed: Tryone Adjustable Flexible Arm Tablets Mo...', with a 4.3 rating and 13,778 reviews. Regarding pricing, this product's price is directly within the #2 high-volume price range, implying good--but not great--performance; upside for it if it and opportunities for competitors. This is a product to watch.