Electronics & Toys
December 23rd 2024
Electronics & Toys
Kids' Furniture & Décor Category Performance is Bottom Position of Key E-Commerce Metric, 'Revenue per Asin'
A capsule: Kids' Furniture & Décor is an unfinished category, and here are the category leading products. Very few products on amazon.com bring in $1M of revenue per year, when compared to the grand portfolio of all listings on the marketplace. Even fewer are able to score a $1M+ month. The 'Kids' Furniture & Décor' category has several such products, which is rarer still.
Production Lead: Eric Jackson
Editor:
Sam Bernards
Published July, 2022
Why is the 'Kids' Furniture & Décor' category underperforming?
The 'Kids' Furniture & Décor' category has subsided to the bottom class in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce novices. Currently at $, this is a 100.0% reduction from the recent average 'Revenue per ASIN' of $121,666 within the E-commerce sectors we cover.
What is the performance of the category leaders?
This Leaderboard shows the best sellers within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.
|
Leaderboard Rank
|
Product Image
|
Product
|
Price
|
Monthly Revenue
|
|
|---|---|---|---|---|---|
| #1 |
|
B08BZY2D1D | Mellanni Extra Deep Pocket Twin XL Sheet Set - Luxury 1800 Bedding She... | $44.97 | $3.5M to $4.3M | |
| #2 |
|
B01COZ2IRQ | BCOZZY Kids Chin Supporting Travel Pillow for 3-7 Y/O -Stops The Head ... | $34.97 | $1.9M to $2.3M | |
| #3 |
|
B085VXKS2L | Bedsure Black Twin Comforter Set Kids - 6 Pieces Pintuck Black Bed Set... | $49.99 | $1.3M to $1.5M | |
| #4 |
|
B07R2CNSTK | Bentgo Kids Prints (Camouflage) - Leak-Proof, 5-Compartment Bento-Styl... | $45.00 | $1.1M to $1.4M | |
| #5 |
|
B09RQ1NV99 | Go with Me Duo Deluxe Portable Double Chair, Grey | $114.13 | $738.3K to $902.4K | |
| #6 |
|
B08CXMSC9C | Bedsure 100% Viscose from Bamboo Pillow Cases Standard Size - Aqua Blu... | $16.99 | $735.3K to $898.6K | |
| #7 |
|
B08539G97D | Franco Kids Bedding Super Soft Comforter and Sheet Set with Sham, 5 Pi... | $53.29 | $640.0K to $782.2K | |
| #8 |
|
B08CXPPWWQ | Bedsure Twin Duvet Cover Black - Soft Brushed Microfiber 2 Pieces with... | $23.99 | $458.1K to $559.9K | |
| #9 |
|
B09F1MSTX8 | JanSport SuperBreak One Backpack - Lightweight School Bookbag | $68.98 | $439.2K to $536.8K | |
| #10 |
|
B014WOXB6O | Folding Step Stool - The Lightweight Step Stool is Sturdy Enough to Su... | $12.99 | $413.1K to $504.9K |
Which brands are each earning $1M per month?
4 products within the 'Kids' Furniture & Décor' category are official members of the 'Million Dollar Month' club, which is a major accomplishment for products within the E-commerce channel. The club members now include:
- $3.9M/month ASIN B08BZY2D1D | Mellanni Extra Deep Pocket Twin XL Sheet Set - Luxury 1800 B... by 'Mellanni' sold at $44.97 with 293,959 reviews and a 4.5 rating
- $2.1M/month ASIN B01COZ2IRQ | BCOZZY Kids Chin Supporting Travel Pillow for 3-7 Y/O -Stops... by 'BCOZZY' sold at $34.97 with 21,250 reviews and a 4.3 rating
- $1.4M/month ASIN B085VXKS2L | Bedsure Black Twin Comforter Set Kids - 6 Pieces Pintuck Bla... by 'BEDSURE' sold at $49.99 with 35,056 reviews and a 4.6 rating
- $1.3M/month ASIN B07R2CNSTK | Bentgo Kids Prints (Camouflage) - Leak-Proof, 5-Compartment ... by 'Bentgo' sold at $45.00 with 35,254 reviews and a 4.7 rating
- $3.9M/month ASIN B08BZY2D1D | Mellanni Extra Deep Pocket Twin XL Sheet Set - Luxury 1800 B... by 'Mellanni' sold at $44.97 with 293,959 reviews and a 4.5 rating
- $2.1M/month ASIN B01COZ2IRQ | BCOZZY Kids Chin Supporting Travel Pillow for 3-7 Y/O -Stops... by 'BCOZZY' sold at $34.97 with 21,250 reviews and a 4.3 rating
- $1.4M/month ASIN B085VXKS2L | Bedsure Black Twin Comforter Set Kids - 6 Pieces Pintuck Bla... by 'BEDSURE' sold at $49.99 with 35,056 reviews and a 4.6 rating
- $1.3M/month ASIN B07R2CNSTK | Bentgo Kids Prints (Camouflage) - Leak-Proof, 5-Compartment ... by 'Bentgo' sold at $45.00 with 35,254 reviews and a 4.7 rating
To conclude, category performance of the top brands and products within 'Kids' Furniture & Décor' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B08BZY2D1D ('Mellanni Extra Deep Pocket Twin XL Sheet...' by Mellanni) shows that it is the new benchmark., the milestone that the top 10 products have accomplished is a flag that the category is expanding. Brands which acheive category leadership positions now will gain algorithm momentum, and will likely be able to ride the increasing wave of growth.