A recap: Consumers are clustering their purchases around a very small number of price points, and 24.6% of the revenue of the top products of the category is now owned by a single brand, creating a new line-up of top performing products. Very few products on amazon.com acquire $1M of revenue per year, when compared to the grand portfolio of all listings on the marketplace. Even fewer are able to perform a $1M+ month. The 'Sports & Outdoor Play Toys' category has several such products, which is rarer still. The 'Sports & Outdoor Play Toys' category has shifted, with 'Average Reviews' changing by -11.4%.
Sports & Outdoor Play Toys
Price Consolidates in the 'sports & Outdoor Play Toys' Category
A recap: Consumers are clustering their purchases around a very small number of price points, and 24.6% of the revenue of the top products of the category is now owned by a single brand, creating a new line-up of top performing products. Very few products on amazon.com acquire $1M of revenue per year, when compared to the grand portfolio of all listings on the marketplace. Even fewer are able to perform a $1M+ month. The 'Sports & Outdoor Play Toys' category has several such products, which is rarer still. The 'Sports & Outdoor Play Toys' category has shifted, with 'Average Reviews' changing by -11.4%.
Published July, 2022