Electronics & Toys
December 23rd 2024

Electronics & Toys
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Magic Mixies is the Gorilla in the 'stuffed Animals & Plush Toys' Category
56.8% of the revenue of the category leaders of the category is now owned by a single brand.
Production Lead: Eric Jackson
Editor: Sam Bernards
Published July, 2022
What is Magic Mixies doing that others aren't?
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There is a gorilla among the competitors of the 'Stuffed Animals & Plush Toys' category that has delivered 57% of the revenue of the leaders. This is a heightening amount of share and a flag that the amazon algorithms are rewarding Magic Mixies with dominant positions within consumer searches. Magic Mixies also has an enhanced organic search rank on account of the positive algorithmic bias, which implies that its profit is over-indexing compared to the category products. The hero product which is driving this revenue volume is ASIN B08S583D9Q, 'Magic Mixies Magical Misting Cauldron with Interactive 8 inch Blue Plush Toy and...', with a 4.4 rating and 8,603 reviews. Regarding pricing, this product's price is directly within the #2 high-volume price range, implying good--but not great--performance; upside for it if it and opportunities for competitors. This is a product to watch.