Electronics & Toys
December 23rd 2024

Electronics & Toys
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Toy Figures & Playsets Category Performance is Bottom Degree of Key E-Commerce Metric, 'Revenue per Asin'
In brief: Toy Figures & Playsets is an unrefined category, and here are the top performing products. The 'Toy Figures & Playsets' category has shifted, with 'Average Reviews' changing by -13.6%. As a group, the top 10 products of the 'Toy Figures & Playsets' category have achieved a $1M month.
Production Lead: Eric Jackson
Editor: Sam Bernards
Published July, 2022
Why is the 'Toy Figures & Playsets' category underperforming?
The 'Toy Figures & Playsets' category has plopped on the bottom class in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce sleepers. Currently at $31,670, this is a 74.0% reduction from the recent average 'Revenue per ASIN' of $121,666 within the E-commerce sectors we cover.
Which products are leading the 'Toy Figures & Playsets' category?
This Leaderboard shows the category leaders within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.
Leaderboard Rank
Product Image
Product
Price
Monthly Revenue
#1 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/94e7854b-893b-4f9c-8054-46aec532b6b1.jpg B099P3JT1B | New Stomp Rocket Dueling Stomp Racers, 2 Toy Car Launchers and 2 Air P... $29.99 $170.6K to $208.5K
#2 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/1693066f-3d97-4ee3-8e1c-2305fb70897a.jpg B0846PF1CB | Anime Heroes Naruto Uzumaki Naruto Action Figure $19.49 $148.8K to $181.8K
#3 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/cc6d8b56-68dc-40a0-ac22-5943dc26f45f.jpg B07NHFMXJ8 | Dragon Ball Super - Dragon Stars Android 17 Figure (Series 10) $14.37 $144.0K to $176.0K
#4 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/54c991b2-6467-4ffc-868a-fd0ac519f705.jpg B09CHFXJMG | Funko Pop! Deluxe: Stranger Things Build A Scene - Demogorgon (Amazon ... $29.52 $125.2K to $153.0K
#5 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/f8551cba-0442-4c27-8a9b-0bc1d26bafd1.jpg B09BFWTFWP | Wizarding World Harry Potter, 12-inch Spellbinding Draco Malfoy Wand w... $14.99 $113.6K to $138.8K
#6 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/107b0dde-34e5-4a71-9703-f02cb275a820.jpg B07MYTBV6N | TEMI Dinosaur Toys for Kids 3-5 with Activity Play Mat & Trees, Educat... $13.93 $112.7K to $137.7K
#7 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/7fdc6035-1c0a-46b1-a4a7-453b859ad974.jpg B09YN2BDK7 | Bandai - Stranger Things - 11" Figure Collection Demogorgon $34.99 $111.5K to $136.3K
#8 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/47a8da8a-2960-4c0c-8c6d-29c1977c4943.jpg B08L8H53TG | Li'l-Gen Dinosaur Toys with Interactive Sound Book, Hear Realistic Roa... $26.99 $104.5K to $127.8K
#9 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/25f890c6-c9f2-4c4d-b720-4ab8cd0f55e2.jpg B09X6KR1WY | Sonic the Hedgehog 2 The Movie 4" Articulated Action Figure Collection... $23.60 $100.0K to $122.2K
#10 https://stepitewebsite-live-7f03a1e4b94c46bcb90-829b0dc.divio-media.org/asin_images/bf2c0eb3-f4af-4b7f-ba23-80312ba87207.jpg B07H9GY33H | Dig a Dozen Dino Egg Dig Kit - Easter Egg Dinosaur Toys for Kids - Dig... $24.99 $93.5K to $114.3K
Revenue share of the top-performing products
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What has caused the Average Reviews of the best sellers to move?
A product's review count is one of the most critical components of the E-commerce search algorithm. The recent change from 4,857 to 4,198, a change of -13.6%, is a flag that the category is minorly moving towards lower, less intense competition and seasonal change.
Which brands are collectively earning $1M per month?
In the rapidly evolving E-commerce sector, the Top 10 products of a category achieving a collective one million dollar month is a milestone. It signals growing adoption and viability for consumers. This just happened within the 'Toy Figures & Playsets' category, where the top 10 products collectively earned $1.4M
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To conclude, category performance of the top brands and products within 'Toy Figures & Playsets' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B07NHFMXJ8 ('Dragon Ball Super - Dragon Stars Android...' by Dragon Ball Super) shows that it is the new benchmark., the recent shift in review count is a call to action for those brands which are under-performing--specifically that a stronger focus on marketing and conversion is increasingly important in order to not be left behind, the milestone that the top 10 products have acheived is a signal that the category is growing. Brands which acheive category leadership positions now will acheive algorithm momentum, and will likely be able to ride the increasing wave of growth.