The 'Revenue Per Product' measurement is an important metric of category maturation, and a component crucial to understand competitor consolidation, consumer demand, marketing performance, and innovation upside. It signals growth. The 'Dairy, Cheese & Eggs' category delivered +$14,222 incremental 'Revenue per Product' during this current 30-day period for a current average of $94,334--a 18% increase since the previous period, November 19th, and a 64% growth from the relative low of $57,368 on March 9th. The fact that 'Revenue Per Product' has hit a high-water mark is relevant for those brands currently leading the category, as they are enjoying higher revenue than normal. For those brands not yet in the top 10, this is a flag that increased focus on advertisement and marketing may have more upside than last period. And for those brands not yet in the top 50, this is a signal to accelerate efforts to become a viable alternative to category-leading products, because the rewards are increasing.

This Leaderboard shows the best sellers within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

The 'Sellers Per Asin' metric is a measure of competitive intensity. When this metric is high, competition for the Buy Box is fierce and brands struggle to capture all of the revenue for each converted sale. When this metric is low, this can be a flag that the category has barriers to competition or that it has not yet attracted attention from knock-off manufacturers and sellers. For the 'Dairy, Cheese & Eggs' category, the number of sellers per asin is higher than it has recently been. This is a flag that not only has the performance of this category brought attention to the space, but also that sourcing processes are now catching up. In order to maintain ownership of the Buy Box while still achieving profitability, brand owners should be very careful to avoid discounts over 15%, as well as distribution agreements which enable resellers.

The 'Reviews per ASIN' measurement is a measure of consumer conversion within the category. A high level is a sign that there is a blend of good consumer demand and good brand performance on customer service and satisfaction, and that the competitive landscape is full of good brands that may be difficult to displace. A low level is a sign that there are fundamental problems, and that there is opportunity for brands to compete and win in a relatively weak competitive landscape.

A product's review count is one of the most critical components of the E-commerce search algorithm. The recent change from 4,738 to 5,242, a change of 10.6%, is a flag that the category is moving towards higher, more intense competition and seasonal change.

In the rapidly evolving E-commerce sector, the Top 10 products of a category achieving a collective one million dollar month is a milestone. It signals growing adoption and viability for consumers. This just happened within the 'Dairy, Cheese & Eggs' category, where the top 10 products collectively earned $2.8M

To conclude, the recent high of the 'Revenue Per Product' metric is a relevant signal for the leading brands in the 'Dairy, Cheese & Eggs' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be a call to action, the recent performance of ASIN #B09H85271G ('Orgain Collagen Creamer with Organic Oat...' by Orgain) shows that it is the new benchmark., the recent high of the 'Competitors Per Buy Box' metric is a salient signal for the brands in the 'Dairy, Cheese & Eggs' category. Those who wish to lead must improve their performance., the recent high of the 'Reviews Per Product' metric is a a key signal for the leading brands in the 'Dairy, Cheese & Eggs' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action before incumbents become too entrenched., the recent shift in review count is a call to action for those brands which are under-performing--specifically that a stronger focus on marketing and conversion is increasingly important in order to not be left behind, the milestone that the top 10 products have acheived is a signal that the category is growing. Brands which acheive category leadership positions now will acheive algorithm momentum, and will likely be able to ride the increasing wave of growth.