The 'Fresh Flowers & Live Indoor Plants' category has reposed to the bottom level in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce initiates. Currently at $30,393, this is a 75.0% reduction from the recent average 'Revenue per ASIN' of $121,666 within the E-commerce sectors we cover.

This Leaderboard shows the leaders within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

In the rapidly evolving E-commerce sector, the Top 10 products of a category achieving a collective one million dollar month is a milestone. It signals growing adoption and viability for consumers. This just happened within the 'Fresh Flowers & Live Indoor Plants' category, where the top 10 products collectively earned $1.3M

Finally, category performance of the top brands and products within 'Fresh Flowers & Live Indoor Plants' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B08P3VTWBS ('Costa Farms Mini Succulent Fully Rooted ...' by Costa Farms) shows that it is the new benchmark., the milestone that the top 10 products have acheived is a signal that the category is growing. Brands which acheive category leadership positions now will acheive algorithm momentum, and will likely be able to ride the increasing wave of growth.