The 'Revenue Per Product' measurement is an important measurement of category sophistication, and a component indispensable to understand competitor consolidation, consumer demand, marketing performance, and innovation upside. It signals growth. The 'Fabric Decorating' category acquired +$2,637 incremental 'Revenue per Product' during this most recent 30-day period for a current average of $28,086--a 10% increase since the previous period, June 12th, and a 91% growth from the relative low of $14,723 on October 12th. The fact that 'Revenue Per Product' has hit a high-water mark is essential for those brands currently leading the category, as they are enjoying higher revenue than normal. For those brands not yet in the top 10, this is a flag that increased focus on advertisement and marketing may have more upside than last period. And for those brands not yet in the top 50, this is a flag to accelerate efforts to become a viable alternative to category-leading products, because the rewards are increasing.

The 'Sales per ASIN' measurement measures the unit volume sold in the last 30 days for the top performing products in the category. When this metric is high, it is a strong signal of high consumer demand. When the metric is low, it is a corresponding sign that the consumer demand is low. Oberserving this metric over time is one of the best ways that brands can understand the shape of seasonal volume.

The 'Fabric Decorating' category has sunk to the bottom league in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce sleepers. Currently at $28,086, this is a 77.1% reduction from the recent average 'Revenue per ASIN' of $122,451 within the E-commerce sectors we cover.

This Leaderboard shows the top performing products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

The 'Reviews per ASIN' indicator is a measure of consumer conversion within the category. A high level is a sign that there is a blend of good consumer demand and good brand performance on customer service and satisfaction, and that the competitive landscape is full of good brands that may be difficult to displace. A low level is a signal that there are fundamental problems, and that there is opportunity for brands to compete and win in a relatively weak competitive landscape.

A product's review count is one of the most critical components of the E-commerce search algorithm. The recent change from 3,332 to 3,706, a change of 11.2%, is a sign that the category is moving towards higher, more intense competition and seasonal change.

Finally, the recent high of the 'Revenue Per Product' metric is a meaningful flag for the leading brands in the 'Fabric Decorating' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be a call to action, the recent high of the 'Sales Per Product' metric is a a salient sign for the leading brands in the 'Fabric Decorating' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action., category performance of the top brands and products within 'Fabric Decorating' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B01FV60TAS ('Tulip One-Step Tie-Dye Party, 18 Pre-Fil...' by TULIP) shows that it is the new benchmark., the recent high of the 'Reviews Per Product' metric is a a material flag for the leading brands in the 'Fabric Decorating' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action before incumbents become too entrenched., the recent shift in review count is a call to action for those brands which are under-performing--specifically that a stronger focus on marketing and conversion is increasingly important in order to not be left behind.