The 'Knitting & Crochet Supplies' category has plopped on the bottom rank in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce sleepers. Currently at $10,992, this is a 91.0% reduction from the recent average 'Revenue per ASIN' of $122,451 within the E-commerce sectors we cover.

This Leaderboard shows the top products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

A product's review count is one of the most critical components of the E-commerce search algorithm. The recent change from 3,904 to 3,246, a change of -16.9%, is a sign that the category is somewhat moving towards lower, less intense competition and seasonal change.

Last, category performance of the top brands and products within 'Knitting & Crochet Supplies' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B09W1HXSKS ('Red Heart Super Saver Yarn, 3 Pack, Amer...' by Red Heart) shows that it is the new benchmark., the recent shift in review count is a call to action for those brands which are under-performing--specifically that a stronger focus on marketing and conversion is increasingly important in order to not be left behind.