This Leaderboard shows the best sellers within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

The 'Listing Brands per ASIN' measurement is a measure of how many unique amazon accounts (also called 'Listing Brands') are selling the top 100 top performers within a category. When this number is low, this is a sign that there is consolidation, and that the category is being controlled by fewer brands than average. In this situation competition can be difficult, as the brands may have pricing power, search power / brand strength, and a critical mass of reviews--all of which may make it very difficult for a new entrant to break into the top 10 without relatively high spend on marketing. When this number is high, this is a signal that there is a high amount of consumer demand coupled with moderate to low competition. New entrants may have an easier time in this category, and it may be more forgiving to exploration and mistakes.

The 'Sellers Per Asin' measurement is a measure of competitive intensity. When this metric is high, competition for the Buy Box is fierce and brands struggle to capture all of the revenue for each converted sale. When this metric is low, this can be a signal that the category has barriers to competition or that it has not yet attracted attention from knock-off manufacturers and sellers. For the 'Automotive Lights & Lighting Accessories' category, the number of sellers per asin is higher than it has recently been. This is a signal that not only has the performance of this category brought attention to the space, but also that sourcing processes are now catching up. In order to maintain ownership of the Buy Box while still achieving profitability, brand owners should be very careful to avoid discounts over 15%, as well as distribution agreements which enable resellers.

The 'Reviews per ASIN' measure is a measure of consumer conversion within the category. A high level is a flag that there is a blend of good consumer demand and good brand performance on customer service and satisfaction, and that the competitive landscape is full of good brands that may be difficult to displace. A low level is a signal that there are fundamental problems, and that there is opportunity for brands to compete and win in a relatively weak competitive landscape.

In the rapidly evolving E-commerce sector, the Top 10 products of a category achieving a collective one million dollar month is a milestone. It signals growing adoption and viability for consumers. This just happened within the 'Automotive Lights & Lighting Accessories' category, where the top 10 products collectively earned $2.7M

Finally, the recent performance of ASIN #B084RQKLV8 ('CERAKOTE Ceramic Headlight Restoration K...' by CERAKOTE) shows that it is the new benchmark., the recent high of the 'Seller Accounts Per Product' metric is a significant signal for the brands in the 'Automotive Lights & Lighting Accessories' category. Those who wish to lead must improve their performance., the recent high of the 'Competitors Per Buy Box' metric is a vital sign for the brands in the 'Automotive Lights & Lighting Accessories' category. Those who wish to lead must improve their performance., the recent high of the 'Reviews Per Product' metric is a a significant sign for the leading brands in the 'Automotive Lights & Lighting Accessories' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action before incumbents become too entrenched., the milestone that the top 10 products have acheived is a signal that the category is growing. Brands which acheive category leadership positions now will acheive algorithm momentum, and will likely be able to ride the increasing wave of growth.