The brand, 'BOKIIWAY', now has a leading share of the revenue of the 'Handmade Electronics Accessories' category. With estimated revenue in the last 30 days at $34,767, BOKIIWAY has 21% of the revenue of the top performing products. Left unchecked, this may give 'BOKIIWAY' algorithmic momentum within the category for ASIN B09YYC9XW2, 'BOKIIWAY Handmade Beaded Boho Watch Bracelet Band Compatible with Apple Watch 38...', which has a 3.9 rating and 76 reviews.

The 'Handmade Electronics Accessories' category has fallen to the bottom level in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce rookies. Currently at $1,496, this is a 98.8% reduction from the recent average 'Revenue per ASIN' of $121,666 within the E-commerce sectors we cover.

This Leaderboard shows the top products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

A product's review count is one of the most critical components of the E-commerce search algorithm. The recent change from 370 to 310, a change of -16.1%, is a sign that the category is minorly moving towards lower, less intense competition and seasonal change.

Finally, what BOKIIWAY has accomplished is positive. Unchecked, it is on pace to earn an exponentially-higher revenue earner than all other brands. Its competitors must rise to take share or else they risk dwindling over time as BOKIIWAY acheives stronger and stronger momentum, category performance of the top brands and products within 'Handmade Electronics Accessories' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B083Q2N1KQ ('MARBLEFY Custom Name Airpod Pro Case wit...' by marblefyofficial) shows that it is the new benchmark., the recent shift in review count is a call to action for those brands which are under-performing--specifically that a stronger focus on marketing and conversion is increasingly important in order to not be left behind.