The brand, 'HP', now has a leading share of the revenue of the 'Office Products' category. With estimated revenue in the last 30 days at $2,750,266, HP has 29% of the revenue of the top products. Left unchecked, this may give 'HP' algorithmic momentum within the category for ASIN B08XYP6BJV, 'HP DeskJet 2755e Wireless Color All-in-One Printer with bonus 6 months Instant I...', which has a 4.3 rating and 11,675 reviews.

This Leaderboard shows the leaders within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

To conclude, what HP has delivered is excellent. Unchecked, it is on pace to earn an exponentially-higher revenue earner than all other brands. Its competitors must rise to take share or else they risk dwindling over time as HP acheives stronger and stronger momentum, the recent performance of ASIN #B000F9XBQQ ('Sharpie Fine Point Permanent Marker, Ass...' by SHARPIE) shows that it is the new benchmark.