We as a rule detect revenue distribution among the products of any given category is as exponential shape, with the category leaders of the top 10 earning more than the rest of the category, combined. The 'Presentation Supplies' category now has an uncommon shape: a broad distribution that spans beyond the top 10 products, with the current top 10 only earning 41.2% of the best sellers revenue. This signals that there may be seasonal factors causing category leaderhip rotation, or possibly a broad range of brands with exceptional performance. One implication is that brands can expect this category to move more fluidly, creating opportunities for good performers to break into the leadership roles and experience the elevated revenue as a consequence.

This Leaderboard shows the category leading products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

In the rapidly evolving E-commerce sector, the Top 10 products of a category achieving a collective one million dollar month is a milestone. It signals growing adoption and viability for consumers. This just happened within the 'Presentation Supplies' category, where the top 10 products collectively earned $2.0M

To conclude, the wide-spread revenue that we can see in the 'Presentation Supplies' category implies a higher level of leadership change than average, which can be the basis of opportunistic growth for astute brands, the recent performance of ASIN #B00U31CNME ('Carson Dellosa Scalloped Bulletin Board ...' by Carson Dellosa Education) shows that it is the new benchmark., the milestone that the top 10 products have acheived is a signal that the category is growing. Brands which acheive category leadership positions now will acheive algorithm momentum, and will likely be able to ride the increasing wave of growth.