This Leaderboard shows the best sellers within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

Finally, the recent performance of ASIN #B00063KGUK ('Terramycin Antibiotic Ointment for Eye I...' by Terramycin) shows that it is the new benchmark.