We as is usual notice revenue distribution among the products of any given category is an exponential shape, with the category leaders of the top 10 earning more than the rest of the category, combined. The 'Measuring & Layout' category now has an uncommon shape: a broad distribution that spans beyond the top 10 products, with the current top 10 only earning 36.4% of the best sellers revenue. This signals that there may be seasonal factors causing category leaderhip rotation, or possibly a broad range of brands with exceptional performance. One implication is that brands can expect this category to move more fluidly, creating opportunities for good performers to break into the leadership roles and experience the elevated revenue as a consequence.